Acta Univ. Bohem. Merid. 2010, 13(4):27-32 | DOI: 10.32725/acta.2010.040445

ENVIRONMENTÁLNÍ ASPEKTY V PROMOTION MÍSTNÍCH POTRAVIN

Kamil Pícha, Lucie Bartošovská
University of South Bohemia in České Budějovice

Cílem článku je posoudit možnosti využití tvrzení o environmentální šetrnosti v rámci marketingové komunikace lokálních potravinářských produktů. Článek předkládá výsledky dotazníkového šetření mezi zákazníky vybraných menších potravinářských prodejen, které nejsou součástí sítě prodejen nadnárodních obchodních podniků.

Keywords: lokální potraviny, regionální potraviny, spotřebitel, potravinové míle, ochrana životního prostředí

Environmental aspects in local food promotion

The article aims to analyze environmental claims as a possible promotion element to support sales of local food. The article analyses some results of a questionnaire survey among customers of selected smaller food stores standing out of supranational retail chains.

Keywords: Local Food, Regional Food, Consumer, Food Miles, Environment Protection

Published: October 2, 2012  Show citation

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Pícha, K., & Bartošovská, L. (2010). Environmental aspects in local food promotion. Acta Universitatis Bohemiae Meridionalis, 13(4), 27-32. doi: 10.32725/acta.2010.040
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