Acta Universitatis Bohemiae Meridionalis, 1999 (vol. 2), issue 1
Wage and the price of labour
Ivana Leitmanová
Acta Univ. Bohem. Merid. 1999, 2(1):5-19181 
The theory says that the balance on labour market is achieved through a wage. Nevertheless, the reality is more complicated. For employers, the wage (paid in money and in kind), represents two thirds of labour costs. The issue specifically concerns the low qualified workers, especially in relation to minimum wage. The minimum wage is in the Czech Republic influenced by two factors. First, by the relation between minimum wage and average age. Second, from the national economy point of view, wages and salaries are part of employees compensations, their share on GDP is decisively influenced by the rate of economic growth and rate of inflation.
The application of binary variables at a choice of the most advantageous entrepreneurial intentions
Eva Vaněčková
Acta Univ. Bohem. Merid. 1999, 2(1):21-24162
The paper deals with the mathematical modelling of some requirements that must be fulfilled at a choice of entrepreneurial intentions. The author mathematically formulates some special constraints and various types of the objective function in linear optimization models of entrepreneurial intentions with using binary variables. The improvement of the model technique by means of binary variables is illustrated by a simple concrete exam-ple.
Abbreviation - a sign of language economy in foreign language specialist texts
Milena Dvořáková
Acta Univ. Bohem. Merid. 1999, 2(1):25-28179
The paper deals with one of the topical wordbuilding processes in specialist texts - abbreviation. In specia-list language is this possibility used in wider sense since in specialist language is applied the strain for clearness and derivation of terms next to the economical side of this wordbuilding process. The linguistic quality of abbre-viations with brachigraphic character, popularity of abbreviations in world languages answers the international tendencies of specialist language. The wordbuilding process is nowadays widespread in foreign langua-ge terminology. This is undoubtedly connected with a large number of multiple word terms. From the analyzed...
Analysis of perception of meat in the Czech republic
Václav Stehlík, Marie Pourová
Acta Univ. Bohem. Merid. 1999, 2(1):29-35198
Consumer behaviour models generally assume that product preferences find their basis in product attributes as perceived by consumer. These attribute perceptions, in turn, may be generated through manipulation of the physical product features or through marketing communication. By means of compositional approach of per-ceptual analysis, which uses product attributes perception we can find the underlying cognitive dimensions, i.e. words factors playing major role in consumer decision making. The contribution informs about analysis of per-ception of meat in the Czech Republic. The meat consumers exploration in the Czech Republic (CR) in 1998 was focused...
The segmentation of the foodstuff market in the České Budějovice district
Ladislav Rolínek, Ladislav Skořepa
Acta Univ. Bohem. Merid. 1999, 2(1):37-42166
The segmentation of the market is a corner stone of the marketing management. The principal is the choice of the homogeneous groups of the customers. We made the research by the public inquiry between tire respondents in the České Budějovice district for the specification of the some non-price criterions of the segments. We tried to find if the respondents choose the foodstuff according the sonic principles and what is the main reason for it. 126 respondents from 140 choose the foodstuff according the some system (it is 90 %). The respondents choose the foodstuff mainly according the taste, than they prefer white meal and keep from the foodstuff containing...
The position of specialist language in the sphere of scientific research and didactic
Milena Dvořáková
Acta Univ. Bohem. Merid. 1999, 2(1):43-46163
The characteristics of foreign language teaching orientated on specialist language are given by two aspects which determine its aims and content: specialist language teaching is orientated on future, resp. current professional needs of the students and further specialist language teaching presupposes a certain level of specialist knowledge of students, eventually their specialist competence is formed simultaneously with the acquisition of s teaching skills. The setting of a concrete teaching aim determining the content as well as organization and methods of specialist language teaching are influenced by many factors, the most important ones are being...