Acta Universitatis Bohemiae Meridionalis, 2011 (vol. 14), issue 2
REGIONÁLNÍ ROZDÍLY A PODNIKÁNÍ FYZICKÝCH OSOB
Regional disparities and entrepreneurship of natural persons
Ivana Faltová Leitmanová, Václav Krutina
Acta Univ. Bohem. Merid. 2011, 14(2):7-18 | DOI: 10.32725/acta.2011.018450 
From macroeconomics perspective entrepreneurship of natural persons can be not infrequently perceived as a marginal matter. Close-up view however shows that on the lower economical level the analysis of the physical persons entrepreneurial activities can contribute to explanation of regional disparities. The mentioned relation was examined on the basis of chosen socioeconomic characteristics of entrepreneurs - natural persons. Contribution is part of the project NAZV QI92A023.
DYNAMIKA PŘÍNOSŮ SEKTORŮ NÁRODNÍHO HOSPODÁŘSTVÍ K VÝVOJI PRODUKTIVITY PŘI ZOHLEDNĚNÍ HOSPODÁŘSKÉHO CYKLU
Dynamics of sectoral contributions to productivity development in context of business cycle
Martina Novotná, Tomáš Volek
Acta Univ. Bohem. Merid. 2011, 14(2):19-28 | DOI: 10.32725/acta.2011.019405
The main aim of this paper is to analyse sectoral contributions to dynamics productivity and output development in context of business cycle. Used dates were Czech Republic behind years 1995-2009 (15 years). The main used indicators were labour productivity and capital productivity. The analysis has showed, that dynamics changes in growth rate of productivity has clear link to business cycle. Dynamic changes of growth rate labour and capital productivity in the context of business cycle is influence primarily by secondary sector (industry) and tertiary sector (private services). On the contrary, quaternary sector (public services) and quinary sector...
PROCES CENOVÉ KONVERGENCE VE VYBRANÝCH ZEMÍCH EU
The process of price convergence in selected EU countries
Miroslav Svatoš, Luboš Smutka
Acta Univ. Bohem. Merid. 2011, 14(2):29-43 | DOI: 10.32725/acta.2011.020422
The market of the EU countries represents a very specific mechanism for the working of competitive forces. Outwardly it is partially isolated from the effects of the world market by the Common Agricultural Policy and the Common Commercial Policy of the EU, but as a consequence of the free movement of goods, capital, persons and services on the Common Market of the EU countries, there is tough competition among its individual members. This article is dedicated to the processes of price convergence, with an emphasis on development within Central Europe. Analysis aimed at studying the development of price convergence within a few groups of countries in...
STÁRNUTÍ ZEMĚDĚLSKÉ POPULACE A GENERAČNÍ VÝMĚNA V ČLENSKÝCH ZEMÍCH EU
Aging of agricultural population and generation exchange in EU member states
Ivana Boháčková, Magdalena Hrabánková
Acta Univ. Bohem. Merid. 2011, 14(2):45-52 | DOI: 10.32725/acta.2011.021434
A solution of problem of aging of agricultural population belongs to priorities of the present common agricultural policy. One of ways to tackle this problem is a support of generation exchange of owners on family farms. The following paper deals with this issue in two levels. Partly, it contains an analysis of farmer population aging, both in the "old" and the "new" EU member states, then especially in the Czech Republic. Further, it focuses on effectiveness of financial supports which are provided in connection with the generation exchange. From the analysis, pieces of knowledge resulted which could serve as a groundwork for policy of approach to...
SPOLEČENSKY ODPOVĚDNÉ AKTIVITY MALÝCH A STŘEDNÍCH PODNIKŮ
Social responsible activities of small and medium sized enterprises
Pavlína Dalíková, Darja Holátová
Acta Univ. Bohem. Merid. 2011, 14(2):53-60 | DOI: 10.32725/acta.2011.022453
The article deals with corporate social responsibility in specific area of small and medium sized enterprises. Corporate social responsibility as a way of global advocated sustainable development can be characterised as an integration of not only economical aspects but also social and environmental ones to the corporate decision making. The aim of the article is to analytically describe motivate factors related with engagement to the corporate social responsibility and especially to analyse the most important social responsible activities of small and medium sized enterprises. Primary data were obtained via grant project GAJU 047/2011/S-Dalíková through...
ANALÝZA SDÍLENÍ A ŠÍŘENÍ ZNALOSTÍ V ČESKÝCH PODNICÍCH
Analysis of sharing and dissemination of knowledge in czech organizations
Petra Marešová
Acta Univ. Bohem. Merid. 2011, 14(2):61-69 | DOI: 10.32725/acta.2011.023406
Organizations are currently found in a situation, where the external environment is subject to fast changes. However, this means that they can survive only if they are able to continually adapt to these changes (even anticipate them). The way an enterprise prepares to be able to respond to the changes in the external environment, has essential significance. The aim is to create a system, in which staff at all levels of an organization would be involved in learning, and where learning includes both the acquisition of new knowledge and their use. The knowledge management should facilitate for all this.The aim of this paper is to introduce the research...
PREFERENCE REGIONÁLNÍCH ZNAČEK POTRAVIN
Preferences for regional brands of food products
Ladislav Skořepa, Kamil Pícha
Acta Univ. Bohem. Merid. 2011, 14(2):71-78 | DOI: 10.32725/acta.2011.024507
The article deals with results of several marketing surveys related to the promotion of Czech products in the regional food market as well as to the consumers' awareness of regional brands. An important part of consumers prefers regional food and food products, is interested in their ingredients and their health impact. Food quality and safety and support to regional producers become important factors in consumers' decision-making. The article summarizes results of particular surveys done in the years 2003-2010 exploring consumer preferences in the regional food market as well as promotion opportunities of these products in the market. Results of presented...
VNÍMÁNÍ DOPADŮ CESTOVNÍHO RUCHU NA OKOLNÍ PROSTŘEDÍ - JIŽNÍ ČECHY
Perception of tourism impacts on its surrounding - Southern Bohemia
Michaela Antoušková, Jana Mikulec
Acta Univ. Bohem. Merid. 2011, 14(2):79-88 | DOI: 10.32725/acta.2011.025410
Evaluation and monitoring of tourism impacts is crucial for sustainable development. The article deals with the perception of tourism on its surrounding. It evaluates the impacts of tourism in the South of Bohemia (NUTS III region). The evaluation is focused on perception of positive impacts (e.g. incomes, increase in recreation capacities) and negative impacts (e.g. wastes, noisiness, criminality). The perception of impacts on natural and human made environment is also monitored. Finally the life cycle of destination is derived. To evaluate the impacts of tourism on its surrounding the primary research was conducted and the heads or responsible persons...
Marketing medieval heritage - spatial consumption
Aleksandr Michelson
Acta Univ. Bohem. Merid. 2011, 14(2):89-94 | DOI: 10.32725/acta.2011.026487
The paper discusses the notion of destination marketing of the heritage area. The aim of this paper is to identify how representations of space of the urban landscape with heritage value are used to construct symbolic capital that is applied in city branding in the international tourism market. The paper investigates the possibilities to increase the spatial qualities of urban architectural environment in the case of Tallinn Old Town, Estonia. A combined approach of methods and different data sources are used: text analysis of tourism and travel guide books, maps and touristic routes, and the analysis of notes from immediate observation. The research...
MARKETINGOVÁ KOMUNIKACE V OBLASTI HUDEBNÍCH AKCÍ
Marketing communication in the field of musical events
Michaela Jánská
Acta Univ. Bohem. Merid. 2011, 14(2):95-103 | DOI: 10.32725/acta.2011.027573
Culture, where also the promotion of popular music belongs, is a part of the market. This article deals with the use of marketing communication in the field of musical events, especially of folk and country music. The article also points out that the results of effective marketing in culture should not only focus on the drawing of customers but also on building and maintaining the relationship with them. This fact is also confirmed by a survey, which was interested in the increase of audience interest especially of the young people. The survey showed that the given genre is not typical for modern youth. The festival organizers should take into account...