Acta Universitatis Bohemiae Meridionalis, 2012 (vol. 15), issue 2
Maloobchodní trľby v České republice a Evropské unii a komparace vývoje
The Retail Sales in the Czech Republic and the European Union and the Comparison of Evolution
Kamil Pícha, Leoą Vítek, Hana Doleľalová, Josef Navrátil, Roman ©vec
Acta Univ. Bohem. Merid. 2012, 15(2):3-13 | DOI: 10.32725/acta.2012.010489 
The paper deals with the evolution of the retail sales in the Czech Republic and the European Union. Retail sales are a very important element of the total performance of a national economy. The aim of this article is to analyze the tendency of the retail sales and to compare their evolution in the Czech Republic with the results of the whole European Union. The paper presents graphical analysis studying relations between the retail sales and the macroeconomic development (GDP growth rate and unemployment rate) as well as the expectations of the households. As concerns the factors of the retail sales evolution, there is some positive correlation with...
Analýza cen potravin v českých retailových řetězcích - vybrané aspekty vývoje
Food Price Analysis in Czech Retail Chains - Selected Development Aspects
Luboą Smutka, Michal Steininger, Eva Rosochatecká, Anna Belová
Acta Univ. Bohem. Merid. 2012, 15(2):15-32 | DOI: 10.32725/acta.2012.011645
Czech food market is significantly influenced by EU market development. Food prices tend to converge to the long-term average of prices in the EU market and they copy EU price trends. The paper aims to identify the relationship between the development of prices in the global market and EU market. Another aim is to analyze the development of prices in the retail market in the Czech Republic and to identify the basic trends in selected food products. The article focuses primarily on the elasticity of selected foodstuff aggregations in relation to global prices development. There is also analyzed the impact of changes in rates of VAT from 10 % to 14 %...
Incoterms 2010: The Newest Revision of Delivery Terms
Roberto Bergami
Acta Univ. Bohem. Merid. 2012, 15(2):33-40 | DOI: 10.32725/acta.2012.012974
This paper considers the changes between the Incoterms 2000 and the Incoterms 2010 from a risk management perspective, and highlights the challenges that traders may encounter when dealing with some of these terms. For example, the problematic FOB term and its use in containerisation is not likely to have been totally resolved, although the Incoterms 2010 have attempted to ameliorate the situation. The new terms DAT (Delivered at Terminal) and DAP (Delivered at Place) should be useful for cross border transactions within Customs Union blocs, such as the European Union. The paper concludes that the new Incoterms 2010 provide improved definitions, and...
Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
Markéta Lhotáková, Petr Král, Yana Shamina, Maria Tisovsky
Acta Univ. Bohem. Merid. 2012, 15(2):41-54 | DOI: 10.32725/acta.2012.013645
This paper will analyze theoretical concept of country of origin as a brand and its influence on brand image of products originating from the country. It will deeper review the role of media in establishing the perception of country of origin in general and its potential use as a tool contributing to achievement of targeted image of a country. Primary research concentrated on monitoring of influential international media with the aim to identify events that have potential to influence perception of Czech Republic by foreign public. Within the scope of monitored media, we found out, that the most common topics in all of them related to Czech Republic...
What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace?
Gavin Lees, Torgier Watnee
Acta Univ. Bohem. Merid. 2012, 15(2):55-60 | DOI: 10.32725/acta.2012.014599
This paper considers the share order effect on existing radio stations' market share and cumulative audience when a new radio station enters an existing market. The share order effect model (SOE) predicts that all brands will lose market share to a new entrant, in direct proportion to their size before the new entrant's launch. The concept of proportional loses is also consistent with the empirical duplication analyses such as Ehrenberg's (1959) Duplication of Purchase Law, as shown by the Dirichlet model (Goodhardt, Ehrenberg and Chatfield, 1981). However, the SOE model may not hold true in all situations, especially where some products could be considered...
Marketing Communication Management of Higher Education Institutions
David Schüller, Vladimír Chalupský
Acta Univ. Bohem. Merid. 2012, 15(2):61-69 | DOI: 10.32725/acta.2012.015653
The purpose of this paper is to analyse how marketing communication (MC) activities are managed at public universities and their economics faculties in the Czech Republic. The main emphasis is placed on the process of planning and control. The further aim is to identify the main issues in this field. It will also seek to specify new marketing communication tools for use in higher education (HE) in the future. This paper is based on qualitative research, whereby management and communications staff working for marketing departments at higher educational institutions were questioned by way of an individual structured interview. The results are summarised...
Evaluation Model of the Success of SMEs in the Internationalization Process
Lea Kubíčková, Aleą Peprný, ©árka Nováková
Acta Univ. Bohem. Merid. 2012, 15(2):71-81 | DOI: 10.32725/acta.2012.016503
The paper deals with evaluating the success of small and medium-sized enterprises in the international process. The process of internationalization of small and medium-sized businesses is frequently discussed topic. In this article is discussed a simple evaluation model that could be used by SMEs to determine not only how strong are they compared to competitors, but also at what level are their success factors in the process of internationalization. A lot of SMEs have problems to identify the key success factors in the process of internationalization, as well as to determine in what areas, that success in foreign markets determine, have their strengths...
Některé základní charakteristiky malých a středních podniků 1
Some Essentials Charakteristicks of Small and Medium Sized Enterprises
Drahoą Vaněček, Pavel Fára
Acta Univ. Bohem. Merid. 2012, 15(2):83-94 | DOI: 10.32725/acta.2012.0171067
Small and medium sized enterprises were investigated by means of university students who helped managers to fulfill 185 questionnaires. Questionnaires were sorted according to the size of firms into 4 groups [1-9, 10-24, 25-49, 50-249 employees] and according to the branches [Industrial production, Building firms, Woodwork, Food processing firms, Retail business, Services including transportation]. The main indicators concern the size of firms, number of employees, productivity, legal form, number of managers, form of production, foreign country activities and strategy of enterprises. Interesting results were received especially in classification according...
Structure and Competitiveness of Mutual Agrarian Trade of Visegrad Countries
Miroslav Svatoą, Luboą Smutka
Acta Univ. Bohem. Merid. 2012, 15(2):95-106 | DOI: 10.32725/acta.2012.018513
Agricultural trade in the case of all of the analyzed countries (the Visegrad group, or only V4) represents only a minor part of the merchandise trade. The overwhelming majority of agricultural trade - export as well as import - je conducted in relation to EU countries. V4 market is also important for all analyzed countries. The share V4 market in individual V4 countries merchandise trade performance is about one fifth. If we focus on the actual objective of the article, which is to identify the comparative advantages of agricultural trade of the V4 countries in the area of commodity structure and territorial structure in relation to "their own internal...
Income differentiation of households in various regions of the Czech Republic
Jana Stávková, Zuzana Procházková
Acta Univ. Bohem. Merid. 2012, 15(2):107-119 | DOI: 10.32725/acta.2012.019533
The paper deals with income differentiation of households in different regions of the Czech Republic. Actual analysis are based on previous considerations about the origins and dynamics of income disparities in the Czech republic, about the method used to definethe group of respondents, the characteristics of the file with an emphasis on the income variable, the share of social transfers in disposable income, indicators of inequality and poverty assessment of vulnerable households. The primary data sourceare the survey results European Union - Statistics onIncome and Living Conditions in 2005 and 2008. This investigation has become obligatory for the...
Issues with Debt Funding: Some Empirical Evidence Post-GFC
Segu Zuhair, Riccardo Natoli
Acta Univ. Bohem. Merid. 2012, 15(2):121-128 | DOI: 10.32725/acta.2012.020598
The recent debt-crisis, referred to as the Global Financial Crisis (GFC), resulted in significant worldwide impacts. The main reason for the crisis was, ironically, the ease with which debt was made available, especially to those with a poor credit history. The crisis then resulted in a shortage of funds or an unwillingness to make credit available. This type of behaviour reflects a general withdrawal by international banks and other lending bodies from any type of activity, regardless of the type of lending and of risk where a withdrawal by one player tends to trigger similar actions by others. The purpose of the present paper is to examine debt funding...