CR has the highest consumption of beer per capita a year (160 l). Home consumption is not possible to increase and so the main breweries (about 70 in the republic) associate into larger companies to come into the foreign market. The aim of the research was to show the situation in the home market. The research was done in the 10 larger shops on the base of the number of the boxes of beer exhibited in the shop. The attention was given to the offered kinds of beer, minimum, average and maximum price of beer, marks and producers of beer.

Results: Number of offered kinds of beer in the shops ranged from 3 to 62. The average price of beer was from 6,99 Czech crowns to 10,80 Czech crowns per bottle. The cheapest beer was sold for 3,90 Czech crowns; the most expensive for 38,00 Czech crowns (import). The highest share had these kinds of beer: Samson (13,9 %), Gambrinus (12,6 %), Radegast (10,3 %) Budvar (10,1%).