Acta Universitatis Bohemiae Meridionalis, 2021 (vol. 24), issue 3
Information on special issue 3, Vol. 24/2021
Anuj Kumar, Nimit Gupta, Raghavan Srinivasan
Acta Univ. Bohem. Merid. 2021, 24(3):i519
Information to the conference - Embracing Transformation : Innovation & Creation
Anuj Kumar, Hayri Uygun, Rashmi Gujrati
Acta Univ. Bohem. Merid. 2021, 24(3):iii975 
Information on special issue 2, Vol. 25/2022
Anuj Kumar, Hayri Uygun, Rashmi Gujrati
Acta Univ. Bohem. Merid. 2021, 24(3):ii529
Businesses and organisations cannot thrive or expand without the contributions of creative thinkers and risk takers. It's a major consideration that aids established businesses and universities in anticipating new challenges and rivalry. As a matter of course, businesses and organisations will fail if they fail to adapt quickly enough to the rapid market shifts.
Analysis of barriers for implementation of Industry 4.0 in Indian SMEs
Siddharth Sahu, Anchal Gupta
Acta Univ. Bohem. Merid. 2021, 24(3):1-14 | DOI: 10.32725/acta.2021.0091205
The purpose of this study is to understand the various barriers faced by the Indian SMEs, in integrating the modern technology of Industry 4.0. From vast literature review, a list of challenges has been identified in various fields of SMEs like, smart production, logistics, sustainable supply chain etc. After interviewing with industry experts and conducting a survey, the inputs for barriers were identified and ranked using ISM for understanding the criticality and contextual relationship among them. While many SMEs are trying to cope up with the emerging technology, most SMEs in India lack the basic operational ability in terms of IT technology, real...
SLRA: Challenges faced by SMEs in the adoption of E-commerce and sustainability in Industry 4.0.
Asmat Ara Shaikh, Amir Nasir Patel, M. Z. Shaikh, C. R.Chavan
Acta Univ. Bohem. Merid. 2021, 24(3):15-38 | DOI: 10.32725/acta.2021.0102041
The ultimate goal of this article is to delve into and identify the key elements that influence e-business implementation in both "ERP-enabled and non-ERP-enabled" businesses. To comprehensively examine the factors that drive e-business acceptance and to fully articulate the significant intrinsic abilities and traits required to effortlessly convert the organization from brick-and-mortar to click-and-mortar through e-commerce. As the world moves toward technology 5.0, SMEs are unable to thrive in "I-4.0." The COVID-19 epidemic has undoubtedly proven to the world the value of sustainable technology in empowering distant employees.And a very few relative...
A study of Economic complexity of Indian Exports Vis-à-vis China: A Review Paper based on Atlas of Economic Complexity theory
Purvi Pujari, Anuj Kumar, Srilalitha Sagi, Sachin Napate
Acta Univ. Bohem. Merid. 2021, 24(3):39-56 | DOI: 10.32725/acta.2021.0111214
As the world tries to grapple with the aftermath of the COVID-19 pandemic, there are concerns about the revivals of economies across the globe. The world is also trying to make sense of global restructuring trade, which is expected in the post-COVID-19 world. This paper attempts to analyze the emerging trade scenario between India and China. Atlas of Economic Complexity theory (ACE) by Ricardo Hausmann, Cesar A. Hidalgo has been taken as a base for this research. This study propagates that the countries with products that require more know-how have more potential to grow. Taking the Atlas map giving details of Indian exports as a base, the researchers...
A Bibliometric Mapping of Utilization of Google Trends for Examining Stock Market Dynamics
Divya Jain, Meghna Chhabra
Acta Univ. Bohem. Merid. 2021, 24(3):57-76 | DOI: 10.32725/acta.2021.0121664
In the last two decades, research into the use of the internet to evaluate investor interest in stock markets has exploded, fueled by a surge in interest and publishing by academic experts. The current research examines the academic literature on the role of internet web search-based inquiries in investors' investing decisions. The study emphasizes the present state-of-the-art and reveals significant gaps in the available literature on investor attention using bibliometric approaches. The study obtained research publications from the Scopus database using keyword and reference searching methods. Specifically, the study focuses on citation analysis,...
Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool
Atharva Dange, Kavitha R Gowda, V R Srinidhi, D. Halaswamy
Acta Univ. Bohem. Merid. 2021, 24(3):77-94 | DOI: 10.32725/acta.2021.0135126
In the twenty-first century, the rise of social media and social networking websites dramatically altered the communication environment. Web 2.0 social media is an effective tool for locating and targeting customers, engaging them with companies, and leaving a lasting impression on their minds. According to the findings, marketing and campaigning professionals have used Ephemeral content to build relationships with trendy communities, engage customers, increase sales, communicate offers and limited-time deals, and stay connected with a large audience by monetising "moment marketing" at times. Finally, this study reveals that users' goals increase gratification...
Forecasting of Net Asset Value of selected Environmental, Social and Governance (ESG) Mutual Funds in India using ARIMA Model
A. Akhileshwari, B. Kishore Babu, Rachana Saxena
Acta Univ. Bohem. Merid. 2021, 24(3):95-106 | DOI: 10.32725/acta.2021.0142689
After corporate governance and corporate social responsibility, ESG practises are the watchword in the Indian corporate environment. ESG is a far wider phrase than corporate governance and corporate social responsibility, as it encompasses a company's environmental, societal and corporate governance policies. ESG are the three pillars of performance that may be used to assess a company's influence on society and environmental sustainability. During the pandemic, these ESG-rated firms grew incredibly popular among investment portfolios. The investor's behaviour in these sustainable investments is also driven by the reputational benefits and a larger...
Social Media Marketing Channels and Communication: COVID-19 Pandemic Perspective
Priyanka Chadha, Etinder Pal Singh, Babita Yadav, Raghavan Srinivasan
Acta Univ. Bohem. Merid. 2021, 24(3):107-118 | DOI: 10.32725/acta.2021.0151561
This study is relevant because it provides a better viewpoint on the adaptability of social media marketing channels during the COVID-19 pandemic. This study describes how during the pandemic, social media marketing channels help the businesses and service sector to reach their target audience. How the nature of social media marketing changed and usage of that changed nature in the profile and successful marketing channels. The methodology followed in this research paper is based on a literature review and insights from other secondary resources for the increase in usage of social media tools during COVID-19. Small cases have also been used to highlight...
Indian Rural MSMEs and their perception towards innovation and creativity in uplifting their business
Shafique Ahmed, Samiran Sur, Silky Vigg Kushwah
Acta Univ. Bohem. Merid. 2021, 24(3):119-134 | DOI: 10.32725/acta.2021.0162368
The modern world is inclined towards the comfort of digitalization through creative ideas and innovation. Interest in modern living and a tech-savvy lifestyle has made innovation the most important parameter for business. With the increase in business competition and from global competitors, low-cost innovative products are taking the center stage. Also, uncertain financial or natural interruptions are forcing the company to adapt to better means of producing products or providing services for their survival. Recent tension with India's biggest importer and the government's push for 'vocal for local' initiatives have made innovation a compulsory aspect...
Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study
Asmat Ara Shaikh, Nadeem Merchantvali, M. Z. Shaikh, C. R. Chavan
Acta Univ. Bohem. Merid. 2021, 24(3):135-162 | DOI: 10.32725/acta.2021.0172258
Online shopping has more or less made heavy inroads in today's retail trade across the world. Companies like Amazon are out to render brick and mortar establishments obsolete. Even after its' strong presence in the country, Indian sites like Flipkart, Myntra, Ajio, and Snapdeal, among others, are also doing extremely well. A deeper study has been undertaken by the authors to study the real driving variables in online shopping and their relationship to demographic and other variables. The following variables have been taken for Model building. The importance is given to website features and their relationship to respondents' other internet activities...
The Influence of Web Adverts on Student Decision-Making Process for University Enrollments
Gautam S. Bapat, Nishu Ayedee, Ravikumar M. Chitnis
Acta Univ. Bohem. Merid. 2021, 24(3):163-176 | DOI: 10.32725/acta.2021.0182290
Universities across the world became digital because of this epidemic. One of the areas that went nearly entirely digital was the annual process of student enrolling. During this period, all the old methods of web advertising were put to the test. In this case, the researcher was compelled to analyze the aspects that were significant to students' enrollment decisions based on his field experience. Experimental research was done to examine the impact web ads have on pupils and parents. The goal of this study was to find admissions for the academic year 2020-21 in India. The poll included close to a thousand students who were recently admitted to the...