Acta Universitatis Bohemiae Meridionalis, 2024 (vol. 27), issue 2
Two Decades of Content Marketing: A Systematic Review and Future Research Directions
Namrata Ladha, Prateek Maheshwari, Vivek Sharma, Nisha Bano Siddiqui
Acta Univ. Bohem. Merid. 2024, 27(2):1-30 | DOI: 10.32725/acta.2024.0062078 
Even though it is easy to remember a time before content marketing, yet it has become difficult to imagine a digital world without it. However, the academic understanding of digital content marketing is extremely fragmented and diversified; exposing concerns to domain progression and managerial practice. The academic literature begins with the conceptualization of content marketing to content creation and distribution and blooms by establishing its nomological network. The domain has advanced exponentially but has not been systematically reviewed in recent times. Therefore, this study performs a systematic review of the domain covering 92 articles...
Impact of Job Demands and Resources on Idea Generation: A COR Theory Perspective
Ashish Saini, Santosh Rangnekar
Acta Univ. Bohem. Merid. 2024, 27(2):31-49 | DOI: 10.32725/acta.2024.007802
Grounded in the Conservation of Resources (COR) theory, this investigation delves into the interrelationship among job demands, job resources, and employee creativity. In particular, the paper examines the effect of challenging job demands on idea generation while considering the mediating role of structural job resources. Using a cross-sectional approach, we obtained data from 190 participants in India’s manufacturing and service sectors through self-administered questionnaires distributed via email and WhatsApp. Through structural equation modelling and Hayes’ PROCESS macro, the study confirmed a positive relationship between challenging...
Exploring the Impact of Remote Work on Productivity: A Systematic Review
Shivani Prasad, Arvind Arahant, Akash Kaushik
Acta Univ. Bohem. Merid. 2024, 27(2):50-63 | DOI: 10.32725/acta.2024.0081842
Background: Digitization has enhanced humans' connectivity with technology, shifting office labour to the home. Unexpected changes in the workplace have affected female productivity. Aims: To understand systematically the impact of remote work on the work productivity of employees in different working professions. Method: This paper uses a PRISMA-model literature review from Scopus and Web of Science database from 2018 to 2023. 12 duplicate papers were deleted, 46 were selected for systematic review based on work-from-home productivity and gender-related characteristics. Result: Vocational psychologists have seen improvements in work efficiency and...