Acta Univ. Bohem. Merid. 2021, 24(2):1-14 | DOI: 10.32725/acta.2021.0031799

Gamification as a Sustainable Tool for HR Managers

Anuj Kumar1, T. Sowdamini2, Sanjay Manocha3, Purvi Pujari4
1 Apeejay School of Management, Dwarka, Delhi, India
2 Gitam Institute of Management, GITAM, Visakhapatnam, Andhra Pradesh, India
3 Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
4 Bharati Vidyapeeth Institute of Management Studies and Research, Navi Mumbai, India

The competition in the business field is increasing continuously. The COVID-19 pandemic brings more challenges for organizations. The human resource managers in the organizations face challenges of retention of employees, maintaining mental peace, handling anxiety, fulfilling job demands, and handling the motivation level of the employees. Daily new challenges are coming to the surface. Creativity and innovation have been the need of the hour for since long. COVID-19 pandemic is demanding more creativity and innovations from the organizations and their HR managers. A detailed literature review has been done by taking into cognizance various aspects of gamification as applicable to the Human Resource domain. The objectives of this research are to understand the role of creativity and innovation in the organization's success and identify HR managers' problems during Covid-19. The third and fourth objectives of the paper were to study gamification and its application in various HR functions and to determine how gamification can help achieve sustainable practices in the organizations this paper; the researchers have discussed gamification as a creative and innovative tool that can help human resource managers in dealing with various challenges and help them to achieve the goals of sustainability.

Keywords: Gamification, COVID-19, Human Resource, Innovation, Creativity, Sustainability
JEL classification: M12, M50, Q00

Published: December 21, 2021  Show citation

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Kumar, A., Sowdamini, T., Manocha, S., & Pujari, P. (2021). Gamification as a Sustainable Tool for HR Managers. Acta Universitatis Bohemiae Meridionalis, 24(2), 1-14. doi: 10.32725/acta.2021.003
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