Acta Univ. Bohem. Merid. 2021, 24(3):15-38 | DOI: 10.32725/acta.2021.0102043
SLRA: Challenges faced by SMEs in the adoption of E-commerce and sustainability in Industry 4.0.
- 1 Bharati Vidyapeeth’s Institute of Management Studies and Research, Navi Mumbai
- 2 Wishup
- 3 Shri Vile Parle Kelvani Mandal’s, Shri Bhagubhai Mafatlal Polytechnic, (Govt. Aided Autonomous Institute), Mumbai
- 4 Jamnalal Bajaj Institute of Management Studies, Dept. of Mumbai University
The ultimate goal of this article is to delve into and identify the key elements that influence e-business implementation in both "ERP-enabled and non-ERP-enabled" businesses. To comprehensively examine the factors that drive e-business acceptance and to fully articulate the significant intrinsic abilities and traits required to effortlessly convert the organization from brick-and-mortar to click-and-mortar through e-commerce. As the world moves toward technology 5.0, SMEs are unable to thrive in "I-4.0." The COVID-19 epidemic has undoubtedly proven to the world the value of sustainable technology in empowering distant employees.And a very few relative handfuls of literature review-based research have tested the ideas of the "Technology-Organisation-Environment (TOE) framework, Diffusion of Innovation (DOI) theory, and Resource-Based View (RBV) theory", in combination. Furthermore, the comparative study contributes by proposing the profound significance of E-commerce as a mediator variable amongst essential TOE, DOI, and RBV characteristics and company success. The successful adoption and effective use of e-commerce are critical to progressively increasing potential productivity in the digital age. This exploratory research has successful applicability since it employs the "TOE, DOI, and RBV theories" that are appropriate for the implementation of E-commerce and, as a result, contribute to enhancing the efficiency of Indian small and medium companies.
Keywords: SME's, E-commerce adoption challenges, Industry 4.0, Sustainability
JEL classification: M15, M21, M31
Received: February 23, 2022; Revised: February 23, 2022; Prepublished online: February 23, 2022; Published: February 22, 2022 Show citation
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