Acta Univ. Bohem. Merid. 2021, 24(3):135-162 | DOI: 10.32725/acta.2021.0172258

Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study

Asmat Ara Shaikh1, Nadeem Merchantvali2, M. Z. Shaikh3, C. R. Chavan4
1 Bharati Vidyapeeth’s Institute of Management Studies and Research, Navi Mumbai
2 Allana Institute of Management Studies, CST, Mumbai
3 Shri Vile Parle Kelvani Mandal’s, Shri Bhagubhai Mafatlal Polytechnic, Mumbai
4 Jamnalal Bajaj Institute of Management Studies, Dept. of Mumbai University

Online shopping has more or less made heavy inroads in today's retail trade across the world. Companies like Amazon are out to render brick and mortar establishments obsolete. Even after its' strong presence in the country, Indian sites like Flipkart, Myntra, Ajio, and Snapdeal, among others, are also doing extremely well. A deeper study has been undertaken by the authors to study the real driving variables in online shopping and their relationship to demographic and other variables. The following variables have been taken for Model building. The importance is given to website features and their relationship to respondents' other internet activities like engaging with their Facebook society, Gaming on the net, using the net for e-learning, etc is a necessary dimension that has been studied in this paper. Also, the relationship to the demographic variables of the respondents is equally important for designing an enticing website for digital marketing.

Keywords: Online Shopping, Model building, Sustainability, E-commerce, Management
JEL classification: L1, M1, M31

Received: February 23, 2022; Revised: February 23, 2022; Prepublished online: February 23, 2022; Published: February 22, 2022  Show citation

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Shaikh, A.A., Merchantvali, N., Shaikh, M.Z., & Chavan, C.R. (2021). Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study. Acta Universitatis Bohemiae Meridionalis, 24(3), 135-162. doi: 10.32725/acta.2021.017
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