Acta Universitatis Bohemiae Meridionalis - Ahead of Print

Promoting Sustainable Sporting Events for Sustainable Destinations: A Demand-Side Perspective

Miha Lesjak, Eva Podovšovnik

Acta Univ. Bohem. Merid. X:X  

Tourism heavily depends on natural resources, yet it also reduces the quality and availability of these resources. By so doing, tourism puts at risk not only the livability of tourist destinations for the hosts but also its own existence. Research suggests that increasing environmentally sustainable tourist behavior (ESB) is the most promising approach to reducing negative environmental impacts of tourism. Important driver of tourists' ESB is their willingness and an opportunity to behave in environmentally sustainable way; thus, tourism providers must understand which behaviors tourists are willing to engage with and provide them the opportunity to...