M39 - Marketing and Advertising: OtherReturn

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Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool

Atharva Dange, Kavitha R Gowda, V R Srinidhi, D. Halaswamy

Acta Univ. Bohem. Merid. 2021, 24(3):77-94 | DOI: 10.32725/acta.2021.0135134