Acta Universitatis Bohemiae Meridionalis, 1998 (vol. 1), issue 2
Analysis of the development of convergence criteria from Maastricht
Anna Čermáková, Libuše Walterová, Dagmar Parmová
Acta Univ. Bohem. Merid. 1998, 1(2):4-12221 
The authors oriented their research work by the modelling of the development of inflation rates, discount interest rates, general government gross debts in the EU-Countries with the aim to estimate their position from the view of fulfilling of The Maastricht Agreement and their possible development in the next years. From the modelling techniques there were used the methods of classical modelling - Quassi Newton and Hooke-Jeeves iteration methods - as well as the methods of exponential smoothing and forecasting. The criterion for the suitability of the model was the Mean Squared Error.
Czech agriculture and food industry before integration to EU
Marie Pourová
Acta Univ. Bohem. Merid. 1998, 1(2):12-19221
The paper covers current state of the Czech agriculture and food industry before its integration to EU. The opinion survey among experts, politicians and various business managers shows, that the Czech agriculture has stabilized after the processes of transformation of ownership rights and transition to a liberal market on its own account. The level of capital has been drained, businesses are heavily indebted, profitability is negative, positions at international markets have been lost. Farmers problems arise from inadequate prices of agricultural produce, bad payment discipline of the buyers, etc. Food industry in CR shows tendency to fast reclassification...
Demographic structure in agriculturally problem districts of the Czech Republic
Věra Trnková
Acta Univ. Bohem. Merid. 1998, 1(2):19-24209
In regions there is demonstrated the different extent of the adaptability to new market conditions, and, therefore, it is necessary to identify those problem regions, to consider carefully and to evaluate their potential for the needful structural and social changes. It is, proceeded from the assumption the housekeeping is limited in such determined areas and the social interest for the holding of settlement in such areas exists, with the precondition of acceptable condition of life for their inhabitants. It is more and more obvious the mere support to agriculture is unsufficient to the provision of desirable development in backward regions and country....
Historical continuities of development of population in rural areas of selected regions
Marie Krupková
Acta Univ. Bohem. Merid. 1998, 1(2):24-31209
In the historical development of population from 1910 to 1991 the continual decrease of population was recorded in rural areas of districts Písek and Tábor. The greatest total decrease of population was recorded in the smallest settlements, it means in settlements up to 100 inhabitants while the smallest total decrease was recorded in the eargest settlements ( 501- 2 000 inhabitants). In the period of the last twenty years from 1970 up to 1991 there was even the slight increase recorded in settlements with more than 500 inhabitants in rural areas of districts Písek and Tábor. It is possible to note from the historical point of view of the last eighty...
The select aspect O - T analysis in sphere business with flower
Jaroslava Bjalkovová
Acta Univ. Bohem. Merid. 1998, 1(2):31-38232
The sale of flowers has been rising in this country. The number of flowershops has been increasing, which means bigger competition. There are about 4 000 inhabitants per one florist's shop at present, in some towns even fewer. At the same time prices go up. Purchasing power of the population is rather lower in comparison with some other EU countries. Flower gardening and sale is little supported by the stale. Inclusion in higher V.A.T. and appropriate polities are sufficient proofs. In the Czech Republic there are a lot of specialists, who understand the problems of flower growing and sale. But there are no requests for qualification for enterprising...
Forward contract - minimize the exchange risk
Martin Maršík, František Vebr
Acta Univ. Bohem. Merid. 1998, 1(2):38-40243
How can a Czech export (import) company hedge exchange risk? Some of the possibilities are these: 1/ use only CZK for foreign contracts; 2/ matching payments in the same or a parallel currency; 3/ use the products of the money markets; 4/ use the products of the forward market - FORWARD CONTRACT The forward market offers a forward contract to buy or sell a fixed amount of currency at a fixed price on a specific date in the future. The settlement of the contract is in more than two days. The export and import companies can then use the forward rate in this financial estimate (budged). The advantage of the forward contract for an exporter: The exporter...
Current situation by product advertising on the czech market
Jitka Červencová
Acta Univ. Bohem. Merid. 1998, 1(2):41-45226
Advertising represents for producers the least expensive admission to an ample market and it enables to consumers to orient at the market. All advertising means serve to intensifying of the product sale or image of firm. The article describes current situation in the area of exquisite instruments of advertising and next a firm's deciding if it hires an advertising agency or if carries out advertising on their own - what advantages and risks result from the cooperation of the firm and the agency and on the contrary.
Trends of distribution in South Bohemia
Ladislav Skořepa, Ladislav Rolínek, Tomáš Glaser
Acta Univ. Bohem. Merid. 1998, 1(2):45-51227
In the article, we describe some results of marketing research. We explored the situation on the food-market among the consumers in the district České Budějovice. The aims of research were to find the changes of consumer behavior and to describe the main factors, which influence it. We compared, why the consumers do shopping in the retail and in the supermarket. We found that the people more often do the long-term's, shopping in the supermarkets. The main reasons are: lower prices (answered yes 43 % respondents) and time saving (answered yes 26 %). The consumers choose the shop according to the lines, the atmosphere in the shop, the distance and its...