Acta Universitatis Bohemiae Meridionalis, 2003 (vol. 6), issue 2
Generating of random numbers with required probability distribution on Maple
Jana Friebelová, Ludvík Friebel
Acta Univ. Bohem. Merid. 2003, 6(2):5-10178 
There are distribution functions, mean value and variance of the uniform and the triangular distributions derived in this paper. The article deals with the procedure how to get the random values above mentioned distributions from pseudo-random numbers by the inverse transformation method. The MAPLE procedures are created on the base of these relationships. The procedures are described in this paper, too.
New lifestyle trends are key market requirements in tourism
Dagmar Parmová
Acta Univ. Bohem. Merid. 2003, 6(2):11-14163
The tourism industry is nowadays afflicted by huge changes in customer behaviors according to their lifestyle and also by political and economical conflicts in some destinations. Because of the amount of these factors we will concern us in this paper only on the lifestyle trends. New lifestyle trends at the beginning of the third millennium require also new approaches to customers in tourism services. Pretensions to the service quality are increasing rapidly and the way of providing services and their content are changing, too.
Management of customer portfolio
Jan Molek, Dagmar Bednářová
Acta Univ. Bohem. Merid. 2003, 6(2):15-18163
There is a very actual question for many firms and their managers becoming more and more important: "Which kind of customers have we got?" It means such activities as the solving of problems connected with e.g. the customer effectiveness, his credit score, or the customer portfolio. It is a business philosophy to manage the firm not as a sum of products and services, but as a customer portfolio, and successful managers are nowadays adopting this philosophy.
Food shopping decision-making: family buyer perspective
Kornélia Richterová
Acta Univ. Bohem. Merid. 2003, 6(2):19-24151
The article is based on buying decision-making research in retail outlets that was realized by Faculty of Commerce University of Economics in Bratislava. The aim of this article is to point out relationships between buyer role and other participants of family buying decision-making process. The goals is also to make clear the differences of buyer role in food shopping process from the point of view of basic household members categories.
How the population of South Bohemia region perceives trade marks of breweries in České Budějovice
Ladislav Skořepa, Jiří Nekola
Acta Univ. Bohem. Merid. 2003, 6(2):25-30158
The article deals with results of marketing research concerning how the consumers perceive trademarks of breweries in Č. Budějovice. Municipal brewery, stock company, has important position on the beer market in South Bohemia region and is interested in consumers preferences in long-term period. For the names of products uses name Budweiser. There are long-term disputes connected with this name. We wanted to find out how the consumers understand this name and if it is true, that some companies say that under this name the consumers imagine only their product.
Solution of decision problems in firm management with their exact determination
Vladimír Štípek
Acta Univ. Bohem. Merid. 2003, 6(2):31-39169
The standard method of definition of resolutioned problems is outputs of summary analysis. In the article there are tested and compared the positions of two engineering enterprises. Organizations were assessed with the help of SWOT analysis, showing their internal and external entrepreneurial position; further the analysis of Critical Success Factors (CSF) was used. Its conception is based on recommendation to aim at the items, having basic importance and are decisive for the firm's prosperity.
Balanced scorecard and its comparison with integrated model of strategic management
Ladislav Rolínek
Acta Univ. Bohem. Merid. 2003, 6(2):41-47153
The article is dealt with comparison between existing approach of strategic management (integrated model of strategic management) and newer system Balanced Scorecard. Next is solved possibility of strategic analysis about method of assessment key areas of balanced scorecard (finance, process, customers and potentials).
Quality management - the culture and climate
Darja Holátová
Acta Univ. Bohem. Merid. 2003, 6(2):49-61158
The effectiveness and success of an organization are not determined solely by the abilities and motivations of employees and managers. Nor are they measured by how well groups of people can work together, although both individual and group processes are critical to organizational success. The organization itself has an invisible quality, a certain style, a character and itself way how to get own organizational culture and climate. There are necessary for work environment and so to aim of organization's goals by managing human potential.
Study of specialist literature and its impact on managerial education
Vladimír Štípek
Acta Univ. Bohem. Merid. 2003, 6(2):63-70159
The article is oriented to study of role and meaning of study of specialist literature and reading generally in managerial education. It be based on psychological studies, it refers to importance of reading for overall development of personality. It includes the research of select specimen of students of Agricultural Faculty, University of South Bohemia, České Budějovice with aim recognition their relation to reading. To realization of research purpose chosen questionnaire, study of written sources and managed interview. The contribution of reading to managerial education was studied. The article suggest the possibilities of utilization of managerial...
Optimization of product structure of agricultural firms and its exploitation
Milena Doktorová, Ladislav Rolínek, Jiří Kareš
Acta Univ. Bohem. Merid. 2003, 6(2):71-76174
In article is performed analysis of product structure of agricultural firm with using of method of carbon balance. Whereby this method is calculated variant of product structure for contemporary production of cereals on the level 5280 ton of com. Due high quantity of growing oil plants and legumes was needed to rise intensity of growing of perennial fodder on arable land and permanent grassland (rising of yield about 36-62 percentage). It is necessary for attainment of balance of structure. This higher production of green fodder allows increase of number of cattle about 34 %, output of reserve of fodder and their possible sale. In view of running of...
Environment and environmental - the present and future aspect
Jindřiška Kouřilová, Darja Holátová
Acta Univ. Bohem. Merid. 2003, 6(2):77-81171
The environment and environmental are terms coming from other countries and they mean the topic for us now. The original meaning concerning of the protection has got a different, meaning more, including economics, very important for the management and it is necessary to elaborate and complete our present norms.
The importance of social value of coniferous species in permanent maintainable region development
Margaréta Žajová
Acta Univ. Bohem. Merid. 2003, 6(2):83-88170
The paper deals with renovation of natural coast vestures, with the importance of social value of coniferous species, with the function of greenery, which directly influences its air humidity and combustion, it decreases the dustiness of the environment and it affects phytocidly.
Professional prospects of graduates according faculties of the University of South Bohemia in České Budějovice from the years 1998-2001
Růžena Krninská, Marie Kletečková
Acta Univ. Bohem. Merid. 2003, 6(2):89-97160
The study presents the main conclusions of the analysis of professional prospects in labour market of graduates acc. of faculties of the University of South Bohemia in Ceske Budejovice in the years 1998-2001. The results of research inform us about actual stay of graduates, about difficulties with search of employment, about evidence on the Employment Service Agency, about ways of finding the employment of graduates, about employment in national economy and type of institution, where are they employed.