Acta Universitatis Bohemiae Meridionalis, 2008 (vol. 11), issue 2

NOVÉ TRENDY V MARKETINGOVÉ KOMUNIKACI

New trends in the marketing communication

Monika Březinová

Acta Univ. Bohem. Merid. 2008, 11(2):7-10 | DOI: 10.32725/acta.2008.013475  

In consequence of change of passive intake of the marketing information to the active intake from the consumer side is the marketing communication changing too, from the public communication to the targeted communication. This article is focusing on the new trends in marketing communications. The article compare the new ways of marketing communications and the traditional ways, in the area of acquisition cost, retention cost, and CRN cost, and next like the penetration of market, speed of response and identification. We can say, on the base of the results that the e-mail marketing, like the instrument of marketing communication, is more suitable for...

Barriers to the use and development of electronic business from the legal standpoint

Daniela Šálková, Aleš Hes

Acta Univ. Bohem. Merid. 2008, 11(2):11-16 | DOI: 10.32725/acta.2008.014336  

In trade, as one of the important branches of the national economy, electronic commerce is being increasingly used (in particular its Internet form), as a specific business transaction. Despite a large number of Internet users having already made at least one on-line purchase there are still a number of significant barriers preventing the further development of this specific distribution channel in the CR and connecting with consumers that are not yet among current Internet users. From the aspect of legal regulation these barriers are significant and are defined together with proposals of certain options for increasing the usage of this form of commerce....

VÝVOJ VÝSLEDKU HOSPODAŘENÍ ZEMĚDĚLSKÝCH PODNIKŮ

Development of the profit/loss of agricultural enterprises

František Střeleček, Jana Lososová, Radek Zdeněk

Acta Univ. Bohem. Merid. 2008, 11(2):17-32 | DOI: 10.32725/acta.2008.015396  

Within recent ten years, authors of this paper have been regularly analysed with economic-statistical methods the profit/loss of a selected sample of farms producing in different climate-production conditions. Long-term tendencies based on this analysis and factors influencing these tendencies have been defined. The best profit loss within the whole period under investigation was reached in 2007. The rate of profit increased consequently and overreached 4%. A decrease in the number of workers connected with an increase of the labour productivity can be seen as a long-term tendency. Similarly, agricultural subsidies have been increasing although their...

ANALÝZA HOSPODAŘENÍ ZEMĚDĚLSKÝCH PODNIKŮ S EKOLOGICKOU VÝROBOU Z POHLEDU VÝNOSNOSTI A RIZIKA

Analysis of the economy of farms with ecological agriculture in the light of profitability and risks

Daniel Kopta, Jindřiška Kouřilová

Acta Univ. Bohem. Merid. 2008, 11(2):33-40 | DOI: 10.32725/acta.2008.016391  

This paper presents the results of the assessment of profitability and risks of agricultural holdings with the ecological agriculture. The first part deals with the rate of profitability. These results indicated improving economic situation for both ecological and organic agricultural holdings. The values for ecological holdings started to overreach the values for conventional farms approximately in 2003. Overall accrued revenue reached 8.2% for ecological and 4.3 for conventional farm during 5 years of investigation. In case of ecological farms, these values are approximately the same as the level of inflation so that they do not bring any revenue...

MOŽNOSTI TRŽNÍHO UPLATNĚNÍ BIOPOTRAVIN JAKO LOKÁLNÍHO PRODUKTU

Market opportunities for organic foods as a local product

Kamil Pícha, Hana Doležalová, Josef Navrátil

Acta Univ. Bohem. Merid. 2008, 11(2):41-47 | DOI: 10.32725/acta.2008.017382  

The article aims to discover further means of promoting the organic food in the market. The article analyses some results of the two questionnaire surveys and explores the costumers' and consumers' interest in both organic foods and regionally branded products. At the moment, it seems to be there a low interrelation between organic products and products with a regional brand. At the same time, there is a quite high interest of costumers in local food products.

ROZPOČET EU V LETECH 2008-2009

EU budget 2008-2009

Jiří Dušek, Ladislav Skořepa

Acta Univ. Bohem. Merid. 2008, 11(2):49-52 | DOI: 10.32725/acta.2008.018306  

The contribution deals with analyses of budget EU and provides information on the main areas of expenditure as well as examples of programmes and projects to be financed throughout the year.

Rural development and environmental economics in Hungary between 2007-2013

J. Sándor Zsarnóczai, László Villányi, Lajos Szabó

Acta Univ. Bohem. Merid. 2008, 11(2):53-58 | DOI: 10.32725/acta.2008.019371  

This new financing mechanism accepted by the EU for the rural development is consisting of four general sections in Hungary under title of the 'New Hungary' Rural Development Strategic Plan (NHRDS), which is termed between 2007 and 2013. Within this Plan EAFRD of the EU has provided 5 billion EURO equally with 1.300,- billion HUF for rural development in Hungary since 2007. One of four elements is "Improving the environment and the countryside", which this case-study focuses on.The new strategic conception is to realise the restructure of the energy sector, by transferring from fossil energy to natural renewable energy resources, by the hand, which...

HOSPODAŘENÍ NA TRVALÝCH TRAVNÍCH POROSTECH A VYUŽÍVÁNÍ AGROENVIRONMENTÁLNÍCH PROGRAMŮ V EKOLOGICKÉM ZEMĚDĚLSTVÍ V ČR

Farming on grasslands and usage of agroenvironmental programs in organic farming in Czech Republic

Jan Moudrý, Ludvík Friebel, Petr Konvalina

Acta Univ. Bohem. Merid. 2008, 11(2):59-64 | DOI: 10.32725/acta.2008.020408  

Sustainable agriculture is supported by European Union, which have positive influence on development of organic farming of member countries. In Czech Republic is perceptible trend of increasing share of organic farming, whereas very important for this trend are subsidies. Even if these subsidies should be balanced for equable development of organic farming, in Czech republic dominates increasing of shares of grasslands and inhibition of usage of arable land. Article is focused on analysis of farming of selective file of farms with accent on farming on grasslands and use of agroenvironmental programs.

K METODÁM ZJIŠŤOVÁNÍ PŘÍNOSŮ EKOLOGIZACE ZEMĚDĚLSTVÍ V KRAJINĚ

Towards methods concerning of effects going from the ecological approaches in the agriculture

Jindřiška Kouřilová, Jiří Pšenčík

Acta Univ. Bohem. Merid. 2008, 11(2):65-73 | DOI: 10.32725/acta.2008.021375  

Half of the Czech Republic territory is covered by agricultural activities. It is not possible to evaluate the positive effects of ecological companies on landscape protection and its components and compare them with the grants concerning landscape protection. This article shows presentations and surveys of evaluation methods concerning the benefits of agricultural ecologisation in the field of institutions'role, willingness to pay, alternative costs etc.