Consumption of consumer milk per 1 person in Czech Republic reduces in the last 8 years, however, consumption of milk products, including yoghurts, increases. This market is interesting for producers and present yearly about 70 mil. litres of yoghurts. After 1990, especially imported durable products were presented and appeared at our market, but the consumers early returned to the Czech products, with traditional taste and live bacteriological elements. The market research was done in 8 shops.