Acta Univ. Bohem. Merid. 2002, 5(2):5-6155

Market research in the area of convenience

Veronika Vávrová, Radek Toušek
University of South Bohemia in České Budějovice

Keywords: market research, convenience, foodstuff industry

Continually fastening life style supports the existence of convenience. Market research concerning the usage of convenient products was affected. Frozen side-dishes became the research subject. The aim was to find out current customer preferences. From results it is evident that pommes frites are the leader of market, people do shopping in super or hypermarkets and convenience is appreciated especially due to: time savings, taste and easiness of preparation.

Published: August 31, 2012  Show citation

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Vávrová, V., & Toušek, R. (2002). Market research in the area of convenience. Acta Universitatis Bohemiae Meridionalis, 5(2), 5-6
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