The article deals with consumer behaviour with aim to the health nutrition. The problems of consumption and consumption habits get more and more important in the society of developing countries. The tempo of life is accelerating and the impact of stress factors is growing. Consumers often do not notify this reality and they do not pay an adequate attention to the reinforcement of their organisms against the unfriendly influences. The traditional surveys explore the impact of age, sex, education and some other social factors. This article completes the already known results of the study of purchasing habits influence on the attitude to the health nutrition and the purchase of health-benefit food.