Acta Universitatis Bohemiae Meridionalis, 2004 (vol. 7), issue 1
Utilization of clustering analysis for segmentation of the customers' opinion on food-store field services
Anna Čermáková, Michael Rost
Acta Univ. Bohem. Merid. 2004, 7(1):5-12167 
In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their customers.
Process of foundation of network of services
Vladimír Štípek
Acta Univ. Bohem. Merid. 2004, 7(1):13-21160
This contribution deals with the new accesses to solution of the procedure the habitation financing. Nowadays, there are many dynamic changes of market conditions and competition, is characterized by many changes, which can't be foreseen. In the past testified systems of management get old quickly and are not able to solve bigger and bigger problems. The firms, which are not able to react quickly, can't be successful in the competition. The analysis of company General Electric Capital Bank, joint stock company, of team of mortgage services, is realized in the article The traditional product - mortgage - is risky. Therefore the bank provides the global...
Optimization of supply in single-period inventory models with random demand
Eva Vaněčková
Acta Univ. Bohem. Merid. 2004, 7(1):23-28158
The paper deals with a special type of inventory model with a one-shot supply and with a random demand in a certain period. In the paper, formulas for determination of the optimal one-shot supply are derived in the case both continuous and discrete random demand. This optimal supply ensures the minimal expected loss from excess or shortage of the goods at the end of the mentioned period. This optimization problem can be solved by means of analytical or simulation procedure. In the paper, both these procedures are described and illustrated by a simple concrete example. The simulation is carried out in Excel.
Food bioproducts from the czech and austrian markets' point of view project Aktion 2003
Hana Doležalová, M. Dvořák, Marie Hesková
Acta Univ. Bohem. Merid. 2004, 7(1):29-35166
This contribution presents the results of the research realized within the framework on the grant project "AKTION 35p25" in the year 2003. Particular barriers against the dynamic development of the biomarket here are analyzed. Important attention is given also to the cooperation in the product-distribution chain. Recommendations to ensure the sustainable development in this area are stated in the end.
Consumer behaviour with regards to aspects of purchased food
Kamil Pícha
Acta Univ. Bohem. Merid. 2004, 7(1):37-42148
The article deals with consumer behaviour with aim to the health nutrition. The problems of consumption and consumption habits get more and more important in the society of developing countries. The tempo of life is accelerating and the impact of stress factors is growing. Consumers often do not notify this reality and they do not pay an adequate attention to the reinforcement of their organisms against the unfriendly influences. The traditional surveys explore the impact of age, sex, education and some other social factors. This article completes the already known results of the study of purchasing habits influence on the attitude to the health nutrition...
Fuzzy logic approach to food quality evaluation
Kateřina Kovářová, Miroslav Samek
Acta Univ. Bohem. Merid. 2004, 7(1):43-47183
With regard to a competitive environment in the food producer's community are the producers forced to determine the chances of a new product before its introduction on the market. The most consumers make their decisions based on price, on product quality provided by the producer and on their own sensorial evaluation. This consumer's evaluation of the product and the consumer's decision are possible to simulate by the fuzzy logic. The fuzzy logic enables to formalize the human's perception and to work with it. The aim of this article is to describe the fuzzy logic model of consumer's decision, based on the quality evaluation of the product.
Value management and mortgage services - case study
Vladimír Štípek
Acta Univ. Bohem. Merid. 2004, 7(1):49-52163
The present time is characterized by rapid development of information and communication technologies. Getting of punctual and trustworthy informations and their qualified processing is absolutely essential. The growing competitive environment constrains the firms to find new flexible forms of satisfaction of needs of customers. The aim of article is analyze and evaluate the exploitation of value management in the range of mortgage services. Providing with complex service means high quality, saving of time of customers and employers of company, obtaining of further customers and increase of competiveness of the firm.
The results of research of professional prospects graduates of agricultural faculty of the University of South Bohemia in České Budějovice from the years 1998-2002
Růžena Krninská, Marie Kletečková, Petr Řehoř
Acta Univ. Bohem. Merid. 2004, 7(1):53-60138
Presentation results the analyze of professional prospects the graduates of Agricultural Faculty - The University of South Bohemia in České Budějovice from the years 1998 - 2002 on the labour market according their graduated programme. The results inform us about finding and characteristic of their job, satisfaction with study interest in future studies.
Erudition of the managers - financial management
Darja Holátová, Jindřiška Kouřilová
Acta Univ. Bohem. Merid. 2004, 7(1):61-68174
Managers are responsibility for functioning, managing and economy enterprises and organizations. Their decisions have to be in accordance with interests of society and particular groupment, those decisions cannot be injurious participants in the process of the running organizations. Each organization is operating in specifically financial position and this position in conjunction with the economic conditions there are determining for decision-making of the managers. In these contexts for managers are necessary erudition the knowledge not only intent on branch of business and human resources management but also managers have to understand the financial...
Approaches to evaluation of teacher's (scientist's) activity
Irena Stejskalová, Ladislav Rolínek, Jitka Bartošová
Acta Univ. Bohem. Merid. 2004, 7(1):69-72161
Czech Science Foundation approbated solution of project "Evaluation of university teacher's (scientist's) activity as a basis for allocation of wages (wage resources)" for 2003-4 years. Research will be done in 2 universities - University of South Bohemia, České Budějovice and University of Economics, Prague, The Article clears up why this subject was chosen and what results the team has achieved.
HRM - the performance appraisal process
Darja Holátová
Acta Univ. Bohem. Merid. 2004, 7(1):73-78160
Appraisal is essential for effective managing. If a organization is to reach its goals effectively and efficiently, ways of accurately measuring performance must be found and implemented. However, in an activity as important as managing, there should be no reluctance to measure performance as accurately as possible. Most people, particularly people of ability, want to know how well they are doing, what managers are expected from there, and what they can expected from organization. Managers have long been reluctant to appraise subordinates. The managers in some organizations are afraid of using the appraisal and they sometimes are not good at managing...
Environmental accounting in the agriculture
Jindřiška Kouřilová
Acta Univ. Bohem. Merid. 2004, 7(1):79-84180
Environmental issues grow up everywhere in our life, the nature and economic activities. Agriculture is very important branche with its impacts concerning of countryside, safety of foods and the other. National and Common agricultural policies have taken into account this dimension in their orientation, integrate environmental issues and stepwise procedure for environmental accounting.
Application of the time series of milk quality indicators
Miroslav Samek, Kateřina Kovářová, Pavel Vojáček
Acta Univ. Bohem. Merid. 2004, 7(1):85-88173
The quality assurance of the cow milk on every stage of milk production and processing is needed and after this manner to contribute to the free competition and to the undisturbed market. In the current Czech statutory provisions the qualitative and hygienic standards are given. These standards allow or exclude the milk from the supplies to the milk production. Within these standards the contractual prices are negotiated, based on the milk qualitative parameters. The long-term observation of these data in month dynamics of the longer time series shows trends of an attention, which is paid to the milk production. The milk realization is utilized not...