The present time is characterized by rapid development of information and communication technologies. Getting of punctual and trustworthy informations and their qualified processing is absolutely essential. The growing competitive environment constrains the firms to find new flexible forms of satisfaction of needs of customers. The aim of article is analyze and evaluate the exploitation of value management in the range of mortgage services. Providing with complex service means high quality, saving of time of customers and employers of company, obtaining of further customers and increase of competiveness of the firm.