The contribution deals with partial results of marketing research ordered by company Krahulík a.s. The traders find for their future decisions as important following information: place of decision of purchase, information about the product, signing, colour and origin. The price and its decreasing is important too for consumers' preferences. We can see that for consumer is most important the quality, flavour and carcass of meat, but price and influence of promotion is not so important. There is relation between price - quality and consumers prefer our to foreign products.