Acta Univ. Bohem. Merid. 2001, 4(1):47-51222

Subject "Small Business" at the Agricultural faculty at South Bohemian University

Irena Stejskalová, Eva Navarová
University of South Bohemia in České Budějovice

Keywords: small business, business plan, marketing research

Management of Agricultural faculty is aware of the importance of small business for the national economy. Therefore "Small Business" as a subject has been introduced into the curriculum. In this article the importance of the subject "Small business", its characteristics and a practice application of acquired knowledge are evaluated. The marketing research was done among students of above-mentioned subject in winter term 2000/2001. These students themselves processed the business plans. The attention was given for example to the sphere of business, required financial resources, and realization of their business plans in practice.

Published: August 30, 2012  Show citation

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Stejskalová, I., & Navarová, E. (2001). Subject "Small Business" at the Agricultural faculty at South Bohemian University. Acta Universitatis Bohemiae Meridionalis4(1), 47-51
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