Acta Univ. Bohem. Merid. 2003, 6(2):19-24151

Food shopping decision-making: family buyer perspective

Kornélia Richterová
University of Economics in Bratislava

Keywords: family buying decision process, buyer role, in-store decision

The article is based on buying decision-making research in retail outlets that was realized by Faculty of Commerce University of Economics in Bratislava. The aim of this article is to point out relationships between buyer role and other participants of family buying decision-making process. The goals is also to make clear the differences of buyer role in food shopping process from the point of view of basic household members categories.

Published: September 5, 2012  Show citation

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Richterová, K. (2003). Food shopping decision-making: family buyer perspective. Acta Universitatis Bohemiae Meridionalis, 6(2), 19-24
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