Acta Univ. Bohem. Merid. 2003, 6(2):41-47153
Balanced scorecard and its comparison with integrated model of strategic management
- University of South Bohemia in České Budějovice
Keywords: strategic management, model of strategic management, Balanced Scorecard, method of strategic management
The article is dealt with comparison between existing approach of strategic management (integrated model of strategic management) and newer system Balanced Scorecard. Next is solved possibility of strategic analysis about method of assessment key areas of balanced scorecard (finance, process, customers and potentials).
Published: September 5, 2012 Show citation
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