Acta Univ. Bohem. Merid. 2010, 13(2):93-104 | DOI: 10.32725/acta.2010.024451

VYUŽITÍ FUZZY VÍCEKRITERIÁLNÍHO ROZHODOVÁNÍ PRO HODNOCENÍ FAKTORŮ PODNIKOVÉ KULTURY

Martin Pech
University of South Bohemia in České Budějovice

Článek se zabývá aplikací metody fuzzy AHP v multikriteriálním rozhodování. Cílem rozhodování je stanovení vah kritérií a alternativ. Aplikace metody fuzzy AHP je prezentována na příkladu hodnocení nejvýznamnějších faktorů podnikové kultury na základě Denisonova modelu podnikové kultury a určení jejich vah. Váhy závisejí na expertním hodnocení, které vychází z odlišných preferencí a zkušeností rozhodovatelů. Tento problém někteří autoři řeší prostřednictvím modifikace a fuzzifikace Saatyho metody AHP, aby bylo počítáno s neurčitostí. Při stanovení vah byla použita slovní škála, která často vyjadřuje velmi neurčité hodnocení. V párovém srovnávání jsou váhy reprezentovány trojúhelníkovými čísly, která poskytují realističtější výsledky.

Keywords: lidské zdroje, podniková kultura, multikriteriální rozhodování, fuzzy, AHP

Application of fuzzy multicriteria decision making on the factors of corporate culture

The paper deals with application of fuzzy AHP method in multicriteria decision making. The decision on the final goal is made considering the weights of criteria and alternatives. Application of fuzzy AHP was demonstrated on selecting process of the most significant factors of corporate culture based on Denison's model of corporate culture and determination of its weights. The described weights are depending on expert's assessments, which may vary depending on different experiences and priorities. In order to overcome this problem, some researchers and authors made the Saaty's AHP modified and fuzzified to formulate and control the uncertainty. It was used linguistic weights and the assessments are away from certainty. In the analysis under imprecision judgements, the criteria weights are presented as triangular fuzzy numbers to get more reasonable and realistic solutions.

Keywords: Human Resources, Corporate Culture, Multicriteria Decision Making, Fuzzy, AHP

Published: October 1, 2012  Show citation

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Pech, M. (2010). Application of fuzzy multicriteria decision making on the factors of corporate culture. Acta Universitatis Bohemiae Meridionalis, 13(2), 93-104. doi: 10.32725/acta.2010.024
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