Acta Universitatis Bohemiae Meridionalis, 2002 (vol. 5), issue 1
The pyramidal system of financial and economic evaluation of corporation issuing from the financial accounting statements
Milan Jílek
Acta Univ. Bohem. Merid. 2002, 5(1):5-16150 
At the present time, which can be, among others, characterized by a rapid development of information technology and computer science, the issues of a qualified data processing and drawing of reliable and useful information are more and more important. The area of applied economics has not been excluded from this process. Together with the development of financial and capital markets, the economic data for economic analysis are demanded. The main problem has shifted from gathering sufficient database to quality data processing, to reliable and credible interpretation of analysis results. The paper deals with the systemization of economic magnitudes...
Management of the enterprises and managers education
Darja Holátová
Acta Univ. Bohem. Merid. 2002, 5(1):17-20150
The labour market demands for qualification of personnel-staff to comply with the needs of firms. This is a disproportion between the market demand for qualified workforce and the low rate of changes in the system of education. It is the problem that has to be solved promptly, especially - in the further managers' education. In present times it is necessary to be known the demands of the manager positions. The job specification, personnel and management audit, appreciate and management development are essential need activities for managing managers.
Effective methods of marketing management
Marie Hesková
Acta Univ. Bohem. Merid. 2002, 5(1):21-24161
The growing competitive background, increasing of saturation on the Czech market and changes of purchase behaviour of Czech consumers constrains to find new forms of marketing management. Especially by foreign companies on the Czech market we can find using of new effective complex methods known as: ECR -Efficient Consumer Response, EDI - Electronic Data Interchange and category management. The contribution deal with one of them: category management. The application of a.m. method is assigned on example of trade company Makro ČR, s.r.o. in category ,,butters an oils". The application of category management is divided into 8 parts: definition, role,...
Cultorological aspects research agricultural management for human resource management
Růžena Krninská
Acta Univ. Bohem. Merid. 2002, 5(1):25-33154
The new approaches to management research for human resources with culture logical aspects where applied in the frame of research project. The society research with its cultural aspects leads to usage of qualitative research methods. At imaginal board between qualitative and quantitative methods the method of semantic differential is found. It is possible to transfer culturological elements into numerical effect by colour semantic differential test (CSDT) usage that garants a high objective finding realized in agricultural management founding at level NUTS IV. There were proved the conformity and bounding up with culture logical values of representants...
Planning and strategic planning in some personnel management area in practice
Darja Holátová
Acta Univ. Bohem. Merid. 2002, 5(1):35-38160
The process of enlargement the Czech republic to the European is continued. This article is focusing on the firm competitiveness of the agricultural sector and the different elements of the human resources management and personnel management at the firm level. Managers are responsible for the process of the increasing management quality and strategic personnel activities planning and managing. Managers manage personnel in situations of taking decisions and applying the principles of management for going to the prosperity, for increasing productivity and competitiveness on the globalization area.
Value management in the evaluation of the ecological projects and their realization
Vladimír Štípek
Acta Univ. Bohem. Merid. 2002, 5(1):39-43172
The aim of the article is to describe and to evaluate the exploitation of the outsourcing in the range of the ecological projects of Jihočeská energetika, Joint Stock Company. The method of value management was used to assess the efficiency of suggested solutions, aimed at reaching the increase of competitive ability of the firms. It is specific type of management of innovations.