Acta Univ. Bohem. Merid. 2004, 7(1):5-12167

Utilization of clustering analysis for segmentation of the customers' opinion on food-store field services

Anna Čermáková, Michael Rost
University of South Bohemia in České Budějovice

Keywords: marketing research, food market, segmentation of consumers, cluster analysis

In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their customers.

Published: September 6, 2012  Show citation

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Čermáková, A., & Rost, M. (2004). Utilization of clustering analysis for segmentation of the customers' opinion on food-store field services. Acta Universitatis Bohemiae Meridionalis, 7(1), 5-12
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