Acta Universitatis Bohemiae Meridionalis, 2009 (vol. 12), issue 1

KOMPARACE KONKURENCESCHOPNOSTI STŘEDOEVROPSKÝCH EKONOMIK

Competitiveness comparison of chosen middle-european economies

Dagmar Škodová Parmová

Acta Univ. Bohem. Merid. 2009, 12(1):7-13 | DOI: 10.32725/acta.2009.001411  

This text is concerned with an analysis of the economy efficiency of the Middle-European economies - the Czech Republic, Slovakia, Poland, Hungary and Slovenia in the first years of their membership in the EU. We can manifest on the basis of multidimensional scaling methods that the Czech Republic has the highest potential to become the most powerful new member state in the centre of Europe.

EFEKTIVITA VYUŽITÍ OPERAČNÍHO PROGRAMU ROZVOJE VENKOVA A MULTIFUNKČNÍHO ZEMĚDĚLSTVÍ

Efficiency of the rural development and multi-functional agriculture operational programme

František Střeleček, Jana Lososová, Radek Zdeněk

Acta Univ. Bohem. Merid. 2009, 12(1):15-25 | DOI: 10.32725/acta.2009.002445  

The gross fixed capital of the Czech agriculture is one of the lowest in the EU. Low investment influences the cost/revenue ratio and the efficiency of agricultural production and total competitiveness of agricultural production consequently. European programmes supporting investment to agriculture are aimed at supporting the modernization of agricultural holdings with low investment both building and technology of animal and plant production. The Rural Development and Multi-functional Agriculture Operational Programme is one of the most successful in receiving money from Structural funds as 75% of allocated resources were paid within this programme....

ANALÝZA DOTACÍ A RENTABILITY U VYBRANÝCH ZEMĚDĚLSKÝCH PODNIKŮ SPADAJÍCÍCH DO LFA

Analysis of subsidies and profitability of agricultural holdings in less favoured areas

Jaroslav Svoboda

Acta Univ. Bohem. Merid. 2009, 12(1):27-33 | DOI: 10.32725/acta.2009.003355  

This paper analyses the structure of subsidies in the sample of agricultural holdings classified according to their area in less favoured areas. Changes related to the accession of the Czech Republic in the EU and implementation of rules of the common agricultural policy (CAP) reflected in the investigated period 2003 - 2006. The profitability of agricultural holdings measured through the profit/loss (including its detailed structure) and return on assets is further analysed. This paper is a part of the MSM 6007665806 project.

Regional food clusters in Poland and the Czech Republic

Krystyna Romaniuk, Jindřiška Kouřilová

Acta Univ. Bohem. Merid. 2009, 12(1):35-40 | DOI: 10.32725/acta.2009.004452  

Clusters, which are business solutions that support economic and regional development, are attracting growing interest in the European Union and the world, including in Japan. This study analyzes regional food clusters, and it evaluates the potential of regional clusters in two EU countries: Poland and the Czech Republic. The study relied on secondary data published by the European Clusters Observatory in 2008. Based on the obtained results, the potential of food clusters was evaluated as average in Poland and low in the Czech Republic. A high world export share index in both investigated countries was regarded as a positive indicator as it supports...

ANALÝZA REKLAMNÉHO TRHU SR A SPOTREBITEĽSKÉ SPRÁVANIE NA TRHU JEDLÝCH TUKOV A OLEJOV

Slovak advertising market analysis and consumer behaviour on edible fats and oils market

Ľudmila Nagyová, Daniela Repiská, Elena Horská

Acta Univ. Bohem. Merid. 2009, 12(1):41-50 | DOI: 10.32725/acta.2009.005454  

Necessity of communication with market arises from basic philosophy of marketing - to be familiar with market, recognize its needs and offer the most effective way to fulfil those demands. Importance of communication increases with expansion of individual manufacturer's supply and their effort to obtain favourable competitive position on the market and stability of the company. In consequence with dynamics of the market, purchasing behaviour of individual market segments, their demands, expectations and inventions of ways how to fulfil those needs is changing, which has an impact on necessity of new approach towards creating communication policy. Doubtless,...

E-COMMERCE V CESTOVNÍM RUCHU

E-commerce in tourism

Jiří Dušek, Ladislav Skořepa

Acta Univ. Bohem. Merid. 2009, 12(1):51-54 | DOI: 10.32725/acta.2009.006454  

The article deals with new trends in internet marketing in tourism. Internet is a powerful solution not only for big company but for small company too, because internet advertisement is not expensive as other way of advertisement. In the world is an increasing tendency for spreading of internet availability and this is the reason of the growing importance of internet advertisement.

MOBIL MARKETING

Mobile Marketing

Monika Březinová, Michael Rost

Acta Univ. Bohem. Merid. 2009, 12(1):55-62 | DOI: 10.32725/acta.2009.007430  

This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS's are sent on the base of agreement or registration of the consumers on special websites, for example hellomobil.cz. The benefit for the consumers is the bonus which can have more forms - not only sending money to the account, free SMS's/MMS's and minutes but also the monthly tariff reduction from the operator. The advantage for the submitter of this kind of advertisements is target segmentation and measurability.From...

STRATEGICKÉ ŘÍZENÍ A METODA BALANCED SCORECARD

Strategic management and Balanced Scorecard method

Olga Jodlová

Acta Univ. Bohem. Merid. 2009, 12(1):63-67 | DOI: 10.32725/acta.2009.008503  

The article deals with review of situation of the stategic leading in the small and middle enterprises in the South region and the knowledge of the method Balanced Scorecard (BSC). The target is to clear up the importace of strategic leading and strategy, because the modern company in a market world in the present needs unique and understandable preferences, rules, demands and criteria for evaluation. Results of our analysis are: the most firms try to use their written strategy into the leading of a company, further almost the all these firms do a target analysis. A lower knowledge of the method BSC can be considered to be expected with regard to recent...

ŠTÍHLÁ VÝROBA A RYCHLÉ PŘESEŘÍZENÍ

Lean manufacturing and quick changeover

Drahoš Vaněček, Ondřej Sýkora

Acta Univ. Bohem. Merid. 2009, 12(1):69-74 | DOI: 10.32725/acta.2009.009467  

Mass industrial production makes possible significantly to increase productivity of labour and to reduce costs compared to other production systems. In spite of this there are reserves for improvement. The article analyses the production of suction tube and suction modules at the firm Robert Bosch, České Budějovice and highlights reserves consisting in the speed-up of changeover times in assembly lines for a new production batch. By change of the routing it was possible to reduce the original operation time of 81,1 min down to 14,5 min. This result was achieved due to new work organization within manufacturing cells. Time saving makes in average 20,7...

CONTROLLING V LOGISTICE

Controlling in the logistics

Liběna Kantnerová

Acta Univ. Bohem. Merid. 2009, 12(1):75-79 | DOI: 10.32725/acta.2009.010393  

The paper shows results of the first phase of research for the thesis on the logistics controlling. One of aims in this phase was to obtain information about a group of companies and how the size of company and its turnover can influence on effect of its organisation structure. The second one was to know about interest of management to use information from the accounting - screening some accounting categories as costs and some categories of the business relations. It is clear from these results that bigger companies have more often specialised departments including logistics departments as well. On the other hand, the smaller companies transfer some...

APLIKACE ANALÝZY ABC V ŘÍZENÍ ZÁSOB POTRAVINÁŘSKÉHO SORTIMENTU

Application of the ABC analysis in management of food inventory

Radek Toušek

Acta Univ. Bohem. Merid. 2009, 12(1):81-85 | DOI: 10.32725/acta.2009.011495  

The article is focused on managing stock inventory with help of the ABC method. The theory is explained on an actual company dealing with retail grocery distribution within the south bohemian region. The ABC method is applied on 4,405 inventory items regarding their 2008 year turnover. Results of the analysis are processed into a system plan to reduce the asset liability and decrease the stock inventory while maintaining the requested quality of logistic services.

POSOUZENÍ VÝKONNOSTI STATISTICKÝCH METOD PRO PREDIKCI MÍRY NEZAMĚSTNANOSTI

Performance evaluation of statistical methods for forecasting of unemployment rate

Anna Čermáková, Roman Biskup

Acta Univ. Bohem. Merid. 2009, 12(1):87-94 | DOI: 10.32725/acta.2009.012451  

The aim of this article is the accuracy evaluation of suitable models used for prediction of the unemployment rate development in Czech Republic under conditions of economic depression. Models were based on exponential smoothing and training of artificial neural networks. The most suitable models, as it was proved two months ago (see [1]), the exponential eventually damped model with additive seasonality and multilayer perceptron forecasted March's and April's unemployment rate as 7.58-7.89 % and 7.63-8.33 % for exponential smoothing respective as 7.3-7.45 % and 6.62-8.22 % for multilayer perceptron. Performance of a models measured by Theil's U were...

HODNOCENÍ POTENCIÁLU TRHU PRÁCE

Evaluation of the labour market potential

Petr Řehoř

Acta Univ. Bohem. Merid. 2009, 12(1):95-98 | DOI: 10.32725/acta.2009.013428  

In regard of urgency evaluation and comparison situation labour market in South Bohemia's districts forms the need of creation such indicator that it would with satisfactory predicative ability informed about potential of single districts. By setting such indicator is necessary start from qualified statistical analysis indicators (variables), with them it is possible to characterize the individual components of labour market. This paper describes given indicator.

MANAŽERSKÉ KOMPETENCE VRCHNÍCH A STANIČNÍCH SESTER VE FAKULTNÍ NEMOCNICI BRNO BOHUNICE

Managerial competencies of head and department nurses in facultative hospital Brno Bohunice

Tomáš Kotrba

Acta Univ. Bohem. Merid. 2009, 12(1):99-108 | DOI: 10.32725/acta.2009.014522  

Head and department nurses were the target groups of this research in the Faculty Hospital, Brno. This paper deals with their managerial competencies. 846 respondents participated in a questionnaire research covering 724 nurses, 99 department nurses and 23 head nurses. This research shows that informal relationships predominate in the Hospital and it is based on the democratic managerial style of department and head nurses. Nurses in management positions are quite satisfied with their managerial skills (67,7 % cases). Half of respondents (123 nurses) said that do not want to manage people in future. This is also the case with department nurses of whom...

MOTIVAČNÍ FAKTORY KE ZVYŠOVÁNÍ KVALIFIKACE V DOBĚ CELOSVĚTOVÉ HOSPODÁŘSKÉ KRIZE

Motivational factors for enhancing competence in worldwide economic crisis

Hana Divišová

Acta Univ. Bohem. Merid. 2009, 12(1):109-111 | DOI: 10.32725/acta.2009.015390  

Worldwide economic crisis mobilizes not only economists, financial managers, businessman and government representatives, but also most people themselves in working process to find effective alternatives for reducing consequences of that crisis - for optimal rate of employment. At the foreground there are other possibilities of education, e.g. retraining courses, individual consulting or other complementary study.

VYUŽÍVÁNÍ FINANČNÍCH ZDROJŮ OBCÍ K PODOŘE JEJICH DYNAMICKÉHO ROZVOJE

Exploitation of finance resources of municipality for supporting of their dynamic development

Martina Prskavcová

Acta Univ. Bohem. Merid. 2009, 12(1):113-118 | DOI: 10.32725/acta.2009.016402  

Within the frame of project Inoredis which is interested in interregional disparities in the Czech Republic was realized full-area questionnaire research. This questionnaire contained few questions which were interested in finance resources which are used by municipalities for their dynamic economic development. This article contain parts which are interested in using finance from Europe Unions founds by municipalities. The first part of article works with answers of all respondents. The second part deals with respondents who have experiences in using projects for their dynamic development.