Acta Universitatis Bohemiae Meridionalis, 2010 (vol. 13), issue 4
POLITIKA ROZVOJE VENKOVA A PODMÍNKY PODNIKÁNÍ
Rural employment policy and business conditions
Jindřiška Kouřilová, Darja Holátová
Acta Univ. Bohem. Merid. 2010, 13(4):7-12 | DOI: 10.32725/acta.2010.037424 
Rural development is conditional on appropriate development of all components: economic, ecological, social, political. These may be secured primarily human resources, residents and workers in the region. Relatively harmonious development of the components of the landscape is achieved primarily by farmers to organic agriculture, especially in the LFA, the higher elevations. On the basis of already processed and presented new publications can be assumed that the opinions of the farmers' living and working conditions remain unrecognized role in the information base. This information relatively cheap and indispensable should increasingly contribute to...
ANALÝZA CHOVÁNÍ ZÁKAZNÍKŮ V ČESKO-NĚMECKÉ ČÁSTI EUROREGIONU NEISSE - NISA - NYSA
The customer behavior analysis in the Czech-German part of the Euroregion Neisse - Nisa - Nysa
Jaroslava Dědková, Iveta Honzáková
Acta Univ. Bohem. Merid. 2010, 13(4):13-20 | DOI: 10.32725/acta.2010.038378
The article describes the partial results of a primary research on the customer behavior in a Czech-German part of the Euroregion Neisse - Nisa - Nysa. The research was carried out in the beginning of the year 2010 in both parts ERN. The main goal of the research was to determine the purchase behavior in a Czech-German part of the ERN and to analyze the potential differences. This contribution deals with the current customer's purchase customs regarding the place of purchase. It tries to show which shops the customers prefer and it finds out the spontaneous shop knowledge according to the type of assortment. The differences in the behavior of the Czech...
ANALÝZA DETERMINANTŮ PRODUKCE A SPOTŘEBY ČESKÉHO PIVA
Determinants analysis of czech beer production and consumption
Daniel Dědina, Petra Šánová, Miroslav Samek
Acta Univ. Bohem. Merid. 2010, 13(4):21-26 | DOI: 10.32725/acta.2010.039640
The aim of this paper is to demonstrate, through an econometric model of correlation between production and consumption of Czech beer and their value in economic terms. The objective is to interpret the calculated structural parameters of the different variables and perform the verification of their economic and statistical terms. In accordance with the initially formulated hypothesis was confirmed that the Czech beer production is influenced by its own consumption, its exports to foreign markets and the consumer price. Czech beer consumption is influenced by the volume of beer production, consumer income and time trends in consumption, as expressed...
ENVIRONMENTÁLNÍ ASPEKTY V PROMOTION MÍSTNÍCH POTRAVIN
Environmental aspects in local food promotion
Kamil Pícha, Lucie Bartošovská
Acta Univ. Bohem. Merid. 2010, 13(4):27-32 | DOI: 10.32725/acta.2010.040445
The article aims to analyze environmental claims as a possible promotion element to support sales of local food. The article analyses some results of a questionnaire survey among customers of selected smaller food stores standing out of supranational retail chains.
UPLATNĚNÍ MARKETINGU VE FIRMÁCH V ČESKÉ REPUBLICE
Application of marketing companies in the Czech Republic
Marie Švarcová
Acta Univ. Bohem. Merid. 2010, 13(4):33-37 | DOI: 10.32725/acta.2010.041420
The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only manufacturing companies but also companies providing services. Article characterize as some companies understand the concept of marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the importance attributed to this activity.
OVĚŘENÍ PLATNOSTI BENFORDOVA MODELU V OBORU ÚČETNÍCH DAT PODNIKATELSKÝCH SUBJEKTŮ V ČESKÉ REPUBLICE
The examination of the validity of Bendford's model in scope of accounting data of entrepreneurial units in the Czech Republic
Petr Hanzal, Ivana Faltová Leitmanová
Acta Univ. Bohem. Merid. 2010, 13(4):39-46 | DOI: 10.32725/acta.2010.042402
The aim of this paper is to prove the validity, alternatively to elaborate the Benford's model, in the scope of accounting data, gained from the entrepreneurial units in the Czech republic, as the part of study of the external regional economic relations at the level of the entrepreneurial subjects. The result of the examination should be considered as the contribution to the information system of the tax authorities, disposable to detect of the fraud in accounting data and to improve the efficiency of the tax inspections.
HODNOCENÍ VÝVOJE ZAMĚSTNANOSTI A PRODUKTIVITY PRÁCE V OBDOBÍ 2002-2006 POMOCÍ SHIFT-SHARE ANALÝZY
Evaluation of development of employment and labour productivity in 2002-2006 using shift-share analysis
Radek Zdeněk, František Střeleček
Acta Univ. Bohem. Merid. 2010, 13(4):47-55 | DOI: 10.32725/acta.2010.043419
The enlargement of the EU in 2004 considerably increased differences in national production; however differences in regional level were even more significant. 90% of population in new member states live in regions with gross domestic product per head lower than 75% of the EU average; compared to 13% of such regions in the EU15. The shift-share analysis decomposed the dynamics of employment and labour productivity in 2002-2006. The change is distributed into national, proportional, regional and differential component. Regional differences in labour productivity are further assessed by static shift-share analysis. From the point of regional view, there...
MOŽNOSTI UPLATNĚNÍ ŽEN NA TRHU PRÁCE
Possibilities of women's employment in the labour market
Petr Řehoř, Eva Švarcová
Acta Univ. Bohem. Merid. 2010, 13(4):57-62 | DOI: 10.32725/acta.2010.044369
The aim of this paper is to characterize women's unemployment in the labour market in South Bohemia and find out what are the conditions for the women's admission to occupation, particularly after maternity leave. For this purpose I examined the necessary information from the Czech Statistical Office and the Ministry of Labour and Social Affairs. Then authors prepared the questionnaire concerning the issue. Questionnaire survey helped me to create a picture of the women's employment of in the South Region.
NELEGÁLNÍ ZAMĚSTNÁVÁNÍ V ČESKÉ REPUBLICE A V EVROPSKÉ UNII
Illegal employment in Czech Republic and in the European Union
Miroslava Vlčková
Acta Univ. Bohem. Merid. 2010, 13(4):63-68 | DOI: 10.32725/acta.2010.045436
The paper deals with illegal employment in the Czech Republic, both foreigners and citizens of the Czech Republic in comparison with other European Union countries. Illegal employment threatens the whole economy, weakening labor market and reducing the number of jobs for those who are unemployed and the job they are applying to the Labour Office. These negative phenomena in recent years is still widening, in connection with the liberalization of the economy and the influx of foreign capital. Definition of illegal work (the so-called undeclared work) in the Czech law only appeared in the Employment Act No. 435/2004 Coll., Effective 1 October 2004. Sometimes...
STRATEGICKÉ ROZHODOVÁNÍ PODNIKATELSKÝCH SUBJEKTŮ SE ZAMĚŘENÍM NA KRIZOVÝ MANAGEMENT
Strategic decision-making of business management focused on crisis management
Emil Svoboda
Acta Univ. Bohem. Merid. 2010, 13(4):69-74 | DOI: 10.32725/acta.2010.046364
There are presented in the contribution results formulated in researches MSM 6215648904 (Brno, 2010) focused in analysis of managerial, financial and economic risks and methods of their solving in strategical decision making of business management in a new entrepreneurial environment with influences caused by integration processes, development of information technology and factors of globalization. The results of the research indicate that companies with an up-to-date management need a well defined strategic management system and elaborate change management within this system, which contributes to the creation of balance between the internal environment...
STANDARDIZACE PRÁCE NA VÝROBNÍ LINCE
Work standardization in assembly line
Ondřej Sýkora, Drahoš Vaněček
Acta Univ. Bohem. Merid. 2010, 13(4):75-81 | DOI: 10.32725/acta.2010.047424
Mass industrial production makes it possible to significantly increase productivity of labour and to reduce costs compared to other production systems. However, there is still room for improvement. The article analyses the production of suction tube and suction modules at Robert Bosch Co., České Budějovice and highlights new possibilities in organization of work emphasizing human potential. In the past, the operator-machine system was based on the superiority of the machine and its maximum utilization, with the operator contributing towards this end. Currently, the situation changes due to increased flexibility and the operator - and his integration...
POSUN VNÍMÁNÍ VYBRANÝCH LOGISTICKÝCH UKAZATELŮ MANAŽERY
Time periods importance movement of chosen logistic indicators
Jaroslava Smolová
Acta Univ. Bohem. Merid. 2010, 13(4):83-88 | DOI: 10.32725/acta.2010.048383
Paper is focused on case study describing changes of manager importance observation of logistic metrics in past, present and future time periods. The paper deals with information received from the research conducted in 188 enterprises in 2007 and 2009, last period of the research was conducted in 2010. The enterprises represent food processing industry, production of consumer goods, industrial production, building industry and partly carriers. Research results demonstrate increasing trend of using logistic indicators focused on up and down stream cooperation in supply chain. This paper is one of the solutions of grant research MEB061008 Cross border...
EKONOMIKA A ŘÍZENÍ TECHNOLOGIÍ VÝROBY PLODIN PODLE STANOVIŠTNÍCH PODMÍNEK V ČR
Economy and managing of crop production technologies according to the local conditions in the Czech Republic
Václav Voltr, Jan Leština, Pavel Novák, Pavel Froněk
Acta Univ. Bohem. Merid. 2010, 13(4):89-97 | DOI: 10.32725/acta.2010.049409
Technology of soil cultivation significantly influences the economy of crop production and growing plants in Czech Republic. This article deals with evaluation of two main technological processes of soil cultivation, conventional and minimization procedure for the growing of winter wheat, winter oilseed rape, spring barley and sugar beet. Monitoring the yields in 500 selected plots with different soil conditions, time series from 2002 to 2009, including material costs and frequency of chemical plant protection allows quantification of the economic benefits of soil management options in specific soil and climatic conditions. The economic effect is given...